![]() This product canvas template presents numerous slides to help you lay out your product canvas in the form of PowerPoint slides.Īs you can see from the image below, you can present your vision, key resources, product, customer segments, customer structure and revenue streams to create a layout your product canvas. Product Canvas Template for PowerPointĪ product canvas is used to visualize the product and business goals side by side to determine the target market, and present the feasibility and ideas related of a product. Tip! Identify the unique strongpoints of your company and use these as epicenters.Example of Lean Canvas Template design for PowerPoint (Source: SlideModel) 2. Other building blocks to focus on with this approach are customer segments (what else can you offer them?), your value proposition (what other customer segments can you address?), revenue streams (what other ways might you sell, lease, or rent your product/service), or even your channels (what else can you leverage with your current channels?). What would you build if that one was kept the same, but all the others can be filled just as you want? For instance, what would you build if you could bring your company's key resources to bear on an entirely new business model? Amazon did just that when it figured out that it could use its cloud infrastructure to generate additional revenue. One way this works is to clear out eight building blocks of your business model, leaving only one intact. With epicenter based innovation, you effectively have nine different building blocks, or potential epicenters, to play with in order to generate more ideas. This lends itself well to a technique called epicenter-based innovation. ![]() There is interplay - cause and effect - between each and every building block changing an element in one block will affect the others. The Business Model Canvas represents a dynamic system. Remind your team that it is a thought experiment, and that it's the goal to go through this 'what if?' scenario, not to challenge the actual vision of the project.Įxample Business Model Ideation - Remove the Core Tip! This is an exercise that will usually cause some resistance by team members, as it removes the foundation under what you've been working on. But specifically not by sneaking your current special sauce back in! The point is to see what alternatives you can come up with. The innovation exercise is to fix the business model. Chances are, this leaves your business model with a large gaping hole. Remove the post-it notes from your model that are, today, the core of what your business is about. Now, as a thought experiment, remove the 'special sauce'. ![]() It could also be an irreplacable partner or a specific customer segment. For instance, if you're running a software business, this might be the proprietary software you develop and sell. Then, examine your own business model to find your company's 'special sauce' - that one thing you are absolutely certain defines how your company creates, delivers, or captures value. With Freshwatching you’re simply looking at your company through the lens of another.įor this technique, you need to have filled your own business model. It doesn’t matter if the company is an online business, an offline retailer, or even a massively popular one. What might happen if you applied Uber’s business model to your own? How would it change things? How would you go about making money in a different way? How would your company change operationally? For instance, say you’re current business model is one by which you sell accounting software to accountants through an extensive reseller channel to other business (i.e. This is the purpose of the freshwatching ideation technique.įreshwatching – a term invented in The Netherlands – is an ideation method by which you mix and match (or overlay) business models from other companies, often totally outside of your business or industry, with your own business model to see what you can come up with. ![]() Need a jumpstart to start ideating based on your current business model? Why not use another company’s business model to start your creative engine.
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